Online marketing is not only about SEO. This is a popular miscommunication which needs to be addressed to. Digital marketing is a combination of multiple things which starts right from building the website. The website should be SEO-friendly. This basic step shouldn’t be missed as that would hamper every digital marketing endeavour in the future.
Second logical step would be to prepare your website for proper tagging. While HTML websites are good and everything, WordPress websites are easier for handling. Different tags can be easily added or removed from these websites with relative ease. While giving your tags to the developer to paste is one idea, you should also consider using Google Tag Manager. This has a beautifully designed and intuitive GUI which allows you to add or remove tags very easily. Not only Google tags, you can basically add every popular tags available for your websites. We strongly recommend using Google Tag Manager in the future, if you are not using it already.
Finally, use Google Tag Assistant. This wonderful browser plug-in will tell you whether all the tags are properly implemented or not. If not, the plug in will also point out the errors. If any tag is missing, the plug-in will tell you that as well. Finally, if you miss adding tags on any page, this plug-in will alert you.
These three steps should be followed by every online marketing agency in London if they wish to deliver satisfactory results from their SEO endeavours.
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