SEO & SEO Agencies: Brief Overview

When SEO, abbreviation for search engine optimisation, is properly done, the result shows up in the search engine result page and the website starts to rank, even for competitive keywords. These websites need to show up for the services and products they sell and not only when people search for their brand name. The basic idea is that when someone is searching for a product or a service which a particular company renders, the company’s website should show up in the search so that the searches can know about it and buy the service or the product from the company. There are some tricks and shortcuts of achieving this but the sustainable methods take time to yield result. However, these are the methods which Google prescribes as fair techniques. Using the banned techniques expose your website to the wrath of Google.

It is not an uncommon practice to outsource the SEO duties to a different company. SEO involves many things but most importantly a SEO manager, a web designer and a content writer. Instead of keeping them on fixed salary, you can outsource the duty to an agency where professional people will take care of your project. The charges of a good SEO agency in Essex are much lower than the combined salary of 3 professionals, if you keep them in-house.

It is not difficult to find these agencies either. You can go to a search engine like Google or Bing and search for SEO agencies. Ignore the paid ads and choose from the top 5 results which appear there.

3 Steps To Follow Before Launching Your SEO Campaign

Online marketing is not only about SEO. This is a popular miscommunication which needs to be addressed to. Digital marketing is a combination of multiple things which starts right from building the website. The website should be SEO-friendly. This basic step shouldn’t be missed as that would hamper every digital marketing endeavour in the future.

Second logical step would be to prepare your website for proper tagging. While HTML websites are good and everything, WordPress websites are easier for handling. Different tags can be easily added or removed from these websites with relative ease.  While giving your tags to the developer to paste is one idea, you should also consider using Google Tag Manager. This has a beautifully designed and intuitive GUI which allows you to add or remove tags very easily. Not only Google tags, you can basically add every popular tags available for your websites. We strongly recommend using Google Tag Manager in the future, if you are not using it already.

Finally, use Google Tag Assistant. This wonderful browser plug-in will tell you whether all the tags are properly implemented or not. If not, the plug in will also point out the errors. If any tag is missing, the plug-in will tell you that as well. Finally, if you miss adding tags on any page, this plug-in will alert you.

These three steps should be followed by every online marketing agency in London if they wish to deliver satisfactory results from their SEO endeavours.