When SEO, abbreviation for search engine optimisation, is properly done, the result shows up in the search engine result page and the website starts to rank, even for competitive keywords. These websites need to show up for the services and products they sell and not only when people search for their brand name. The basic idea is that when someone is searching for a product or a service which a particular company renders, the company’s website should show up in the search so that the searches can know about it and buy the service or the product from the company. There are some tricks and shortcuts of achieving this but the sustainable methods take time to yield result. However, these are the methods which Google prescribes as fair techniques. Using the banned techniques expose your website to the wrath of Google.
It is not an uncommon practice to outsource the SEO duties to a different company. SEO involves many things but most importantly a SEO manager, a web designer and a content writer. Instead of keeping them on fixed salary, you can outsource the duty to an agency where professional people will take care of your project. The charges of a good SEO agency in Essex are much lower than the combined salary of 3 professionals, if you keep them in-house.
It is not difficult to find these agencies either. You can go to a search engine like Google or Bing and search for SEO agencies. Ignore the paid ads and choose from the top 5 results which appear there.