With 2015 almost gone, everybody in the PPC domain are reflecting on the big changes of 2015 and what to expect in 2016. We have prepared a list of 3 most important factors which we think will define the success or failure of your PPC strategies in 2016.
Mobile PPC – Mobile marketing stays at the top of the priorities, as expected, in 2016. For paid campaigns, the mobile strategy will remain as important as it is in 2015, if not more. There is a report that people, standing in a physical store, are actually using heir mobile devices to check the product review instantly. They are also checking the price and the availability. This means that one needs to stay ahead of the competition in the PPC market by offering local product reviews and appearing in local directories.
Audience targeting – This is getting increased attention in this age of big data. With big data here to stay, using the user interaction with the site including commenting, watching a video and converting to define the personality of the user is becoming a standard practice for any leading pay per click London. DMP or data management platform offers a finely tuned way to retarget the user. You can even select the individuals who are more valuable to your business and target them specifically.
Product Listing Ads (PLA) – Google calls it shopping campaign. Commonly known as product listing, this will become so important that it will replace keywords as the most important factor of any PPC campaign. While it has been a while PLA has been introduced, only now they are becoming increasingly popular on different display networks. This means, even if you are not ready to give up keyword based targeting, you might need to put a part of your attention on PLA in 2016.
While all these might sound a daunting task, the reward is that the digital marketing arena looks more promising and rewarding in 2016.
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